Showing posts from September, 2019

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If you use it to make beer flavored with honey, you might also be disappointed there. Part of what gives honey its flavor is sugar, and once that converts into alcohol, what remains may not

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Next, Burger King launched a spectacular relocation of McDonald's with the campaign: "Broiling not Frying - Broiling not Frying". This is how Burger King shows the difference and has gained the upper hand in the minds of customers, the "baked goods" seem to be better than the "fried". Burger King has continuously achieved success, dominating in customer perception is a better burger with barbecue fillings
Two campaigns "Eat your way" and "Bake rather than fry" have raised the level of Burger King, there was a time when Burger King closely followed McDonald's. However, after many strategic mistakes and impatience, Burger King was out of breath in the long-distance two-horse race. It is also the opportunity of ...
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The basic strategy when trying to capture the market from the "giants" is to find a weakness and to attack with full power on that weakness. McDonald’s has a lot of strengths such as operating in a methodical series, products that are suitable for the majority of people. McDonald’s unique Big Mac has achieved great success, bringing McDonald's sales soaring.

However, they do have a weakness, after all.
What if a customer wants a more special burger? It is difficult to order a cake of your liking at McDonald’s. Burger King has hit this weak spot with the campaign: "Eat it your way - Have it your way". You go to Burger King restaurant and you can order a burger of your liking.

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The common way to attack a particular brand is to create a superior product. But that was only the beginning of a long battle. What is more important is that you have to make customers believe that your products are truly superior to their major competitors. That's what Burger King once was.
In the 1970s, Burger King positioned itself in the minds of its customers: "The quality of Burger King is higher than the quality of McDonald’s". What did Burger King do to achieve that position?

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